NAICS 541910

Marketing Research and Public Opinion Polling

Federal government contract intelligence for NAICS 541910. Data from 1,198 awards totaling $545M.

Total Awards
1,198
Total Value
$545M
Avg Award
$454,663
Avg Offers
8.6
Re-competes
60

Pricing Trends

FYAwards25th %ileMedian75th %ileAvg
FY2022408$36,264$82,676$227,965$322,805
FY2023305$34,364$78,171$227,905$454,507
FY2024276$35,625$72,828$181,490$398,053
FY2025131$43,936$118,200$368,444$573,972
FY202678$54,761$126,421$307,878$1,144,924

Bid in the 25th-50th percentile range for competitive positioning. Sign up for full pricing analysis

Top Vendors in NAICS 541910

#VendorStateWinsTotal Value
1NATIONAL OPINION RESEARCH CENTERIL23$91M
2THE DISTRICT COMMUNICATIONS GROUP LLCSBSDVOSBVOSBDC88$49M
3IGNITED LLCSBCA21$33M
4FORS MARSH GROUP LLCVA40$27M
5RESEARCH TRIANGLE INSTITUTENC8$23M
6IPSOS PUBLIC AFFAIRS, LLCSBCT13$14M
7MISCELLANEOUS FOREIGN AWARDEESDC132$12M
8WESTAT, INC.MD5$11M
9MADISON SPRINGFIELD INCSBTX2$10M
10PORTER NOVELLI PUBLIC SERVICES INC.DC6$10M
Sign up to see all 14+ vendors

Win contracts in NAICS 541910

Track re-competes, analyze competitors, benchmark your pricing, and calculate your win probability — all from 1,198+ historical awards.

Start Free